Mini: The Power of Influencers

Around the pandemic we saw an explosion of social media influencers —

You know, those ads of random internet people (maybe you've seen before) casually chatting to you about a product or experience they had that you'll totally love.

As it turns out, these so-called "peer" influencers may be changing our brains more than we realize.

Enjoy this mini episode as not only a wrap-up to influence, but a preview for one of the next full episodes coming out this season!

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REFERENCES

• Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon

• Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz

• What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson

• Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay